Airports Council International - North America (ACI-NA)
With an abundance of great images to use, we designed this piece to utilize as much as was available to capture the full depth of this association. Many of the left-hand spreads consisted of a photo collage accompanied by a pull quote or fact, leaving the right-hand spread for pertinent information. Basically, a children's book for adult professionals.
Manufactured Housing Institute (MHI)
Creating Modern Homes magazine from scratch was a designer's dream. With no previous format to follow, we were able to give it a unique, stylized and classy feel to help boost the industry and attract advertisers. Though it's an association publication, it was our intention to give it the appeal of any Better Homes & Gardens type magazine.
Another example of this bi-monthly magazine illustrates the simple change of the masthead color on the cover while still using a large, single image to differentiate each issue and still maintain a consistent look. The bold headlines combining masculine sans serif fonts with a feminine script were a signature design element throughout.
National Telecommunications Cooperative Association (NTCA)
Thinking "out of the box", we presented this cover design as well as other, "industry-standard" looking designs. Being environmentally friendly was a hot topic for that year so we thought of doing something not-so-traditionally "green", but emotionally capturing that concept. Dr. Seuss meets Vincent van Gogh meets Silicon Valley.
National Association of RV Parks & Campgrounds (ARVC)
This 4-color, 16-28 page, monthly newsletter was a great vehicle for membership. Filled with factual information, refreshing and lively articles, and board news, it drew the attention of many advertisers in the industry, which subsequently paid for printing and distribution.
Recreation Vehicle Industry Association (RVIA)
Designed as companion pieces, both 8.5" x 11", 2-color, 28-page plus 4-color cover brochures can stand individually. It's a common way to break an annual report into separate components. One contains yearly earnings and financial data, while the other details the industry for the past year. We've been designing these reports for RVIA for the past 20+ years. It's always exciting.
When B'nai B'rith asked us to redesign their magazine, billed as the "oldest continuously published Jewish periodical," our first thought was, "But we're not Jewish." Our second was, "When can we start?" Filled with great articles and photo essays, the magazine gave us great insight into Jewish heritage, and the organization gained a colorful, more contemporary publication.
A follow-up to the previous issue that we designed for B'nai B'rith, this issue of IJM (International Jewish Monthly) also exemplifies a strong sense of color and bold use of images.
Always a delight to work with…musician, Amy White, presented us with a new and unique venture – a book filled with stories and illustrations of cats. We imagined a Victorian-style home with rich wall paper and framed pictures of the beloved cats. The result was a multi-dimensional, pictorial journey which invoked intrigue to see what was next. Meow.
2004 seems like decades ago, but that was the age of fiber optics. Fortunately, annual reports typically have a one year shelf life so the subject matter was very timely. The goal here was to create a dramatic and bold cover but utilize white space for the interior with more abstract splashes of color to tie in with the cover concept.
American Forest and Paper Association (AF&PA)
This "awareness" newsletter for the American Forest & Paper Association was meant to be factual as well as engaging. Steering away from the typical "it's about recycling so use brown and black," we opted for something colorful. If you want the general public to study pie charts and read about statistical facts, you have to invite them (visually) to do so.
This 48-page, 8.5" x 11" 4-color catalog was redesigned in its entirety. We instituted full-bleed cover photographs and pulled pricing information onto each page to enable the reader to find information immediately and alleviate the need to flip back and forth between products and price listings. Immediate sales increases proved that the redesign was successful.
Books are so fun to design. For most, you're presented with a somewhat small palette, the ever-important title and author which need to stand out, and a testimonial or two. It has to be unique and "pop" while conveying as much visual information as possible, but still maintain a simplicity.
NEA Member Benefits
NEA Member Benefits produced yearly brochures for "special interest" groups that focused on that groups' specific benefits. After many years of that format, we felt it would be advantageous to produce something a little more interactive
Though this publication has now gone digital like so many others, we still approach the design as a print piece then convert it to a PDF format with hyperlinks. It's one of the most effective ways for members to have easy access (links) to pertinent information while still engaging them visually.