Yes, this is an entertainment contracting company. No, not just jugglers, but all forms of entertainment. A juggler invokes entertainment while being abstract enough to encompass all the forms of entertainment which are offered.
This would have to be one of our personal favorites. The company name comes from an actual dog, named Buttercup. The possibilities were endless, and we investigated many of them. One particular approach was to develop an icon using photos that we took of Buttercup as a guide. The end result is clean as well as entertaining. The subtle dog tag in the shape of a house added the finishing touch.
Go Camping America
Remember those smily faced sunshine, camping billboards back in the 70s? By the year 2000, it was time for a face lift. Most of the elements are the same, but integrated into a cohesive, colorful singleness of purpose...sans smily face. :)
Some of the best logos portray an identifiable image or feeling with as few graphic elements as possible. In this logo, the negative space is what creates the image. "Closure" is the mind's way of filling in what's not there.
2-color logo for an Internet solutions company. We avoided the dreaded "swish" but, instead, focused on something that would invoke a computer-generated look. Repeating the logo in the company name promotes strong name/image recognition.
One of the half dozen or so ideas we presented. This facility is known for its beautiful outdoor landscaping which facilitates in the rehabilitation process. We wanted to capture something lively and dynamic...avoid static and traditional.
Nothing too "human" about a barcode. Nothing too ordinary about this production company either. Tie both together with a musical connotation and this is the end result.
Think, think, think. How to marry vintage equipment for the audiophile with high tech online shopping.
Urban Design Project
A branch of the Manufactured Housing Institute (MHI), this logo is pretty much explained in the title, but the home icon (adapted from the head association's logo) ties the two together and adds depth to what the Urban Design Project really stands for.
Recreation Vehicle Industry Association (RVIA)
With the preconceived notion of designing something that looked "corporate," we kept this logo bold and simple. The two lines tie the acronym with the graphic itself in a way that is dynamic and recognizable.
For this client, a clothing designer who mixes vintage materials with denim, it was already decided that an icon of a butterfly to portray the metamorphosis of her particular style was best. Since it was children's clothing, we wanted it to look fun but professional. The sketchy outline and offset colors gave us that retro feeling while incorporating both script and sans serif fonts for the text.
3-color logo for "Government Relations and Grass Roots Advocacy Solutions" company...e-Advocacy for short.
The final of several ideas which were all viable options. In keeping with the ultra contemporary style of fine downtown DC dining, this concept got the nod. "Chique" was one description that was used.
National Breast Cancer Coalition
We were more than happy to do this (and other) jobs for this client as pro bono. Capturing something that combined femininity with strength and hope was the ultimate goal. The "stacking" of elements shows a strong foundation, while the flowing, pink tulip humanizes the overall look and feel.
Investing in Women in Development (IWID)
The goal with this 2-color logo was to create an independent icon, a typographic logo, and spell out the acronym in its entirety. Doing two of the three is typical, this was an outright challenge. Ultimately, the whole thing came together but only after finding just the right colors that complemented each other so well.