Recreation Vehicle Industry Association (RVIA)
For their most recent kit folder, we suggested to the fine people at the Recreation Vehicle Industry Association to consider an alternative to the typical scenic photograph(s). We went for something with a lot of impact, fun and color. With the assistance of illustrator, Neal Aspinal, we achieved the aforementioned, and then some.
National Telecommunications Cooperative Association (NTCA)
"Rural Telecommunications" almost sounds like an oxymoron but it's an industry big enough for the need of an association – National Telecommunications Cooperative Association (NTCA). Our job: blend the two visually in a kit folder and marketing manual. The result: a captivating and colorful look to entice potential sponsors and advertising.
Manufactured Housing Institute (MHI)
What makes a kit folder flashy, extravagant and different? For starters, a custom size helps. This 8" x 9", 4-color folder was used as an informational packet for a telecommunications conference held in Las Vegas. We incorporated bright colors to add to the impact of the photo as well as draw attention to the conference title. Small folders are great "attention getters."
To go in conjunction with their latest national ad campaign, the Go RVing Coalition asked us to come up with a Kit Folder design that captured the essence of what RVing is all about. It was a bit of a challenge to represent all the different models of RVs (Recreation Vehicles) without sacrificing the overall mood, but we had the assistance of some fabulous photography.
This particular client wanted a series of kit folders in large quantities but was concerned about cost. Our solution was to print the total quantity of folders in black; then we designed individual 4-color labels for each department. It looks more expensive than if we simply printed 4-color folders.
One of our most popular kit folders, this job required an extensive amount of retouching to get just the right look — floating beans, bubble placement, steam. The printing was a big plus. We agreed to make this a 6-color job (4-color process plus spot gloss and dull varnishes). You can pick out some of the varnish effects in the background text.
This marketing kit, with inserts and CD-ROM was designed to establish a unique and vibrant look for this forward moving technology and management consulting firm. The tabbed inserts are informational one-sheets for easy review. Our approach was to transform a website-like feel into something tangible.
Investing in Women in Development (IWID)
The 2-color challenge. We love this stuff. With the kickoff of their new look, IWID (Investing in Women in Development) requested that we design a 7" x 10" media kit using their 2 corporate colors. This piece may appear to be 3 colors but it's simply the different combinations and absence of the two.
Many clients like the idea of just putting their logo on the front of a kit folder. Some also believe that it's less expensive to do it that way. That's not really the case. We were able to give this kit a rich, unique yet simple look at the same price. We used a textured paper and offset that extra cost by using just two colors for printing.
National Association of RV Parks & Campgrounds (ARVC)
When one thinks of camping, many images must come to mind: cabins, tents, lakes, fishing, campfires, the great outdoors and plenty of others. ARVC (The National Association of RV Parks and Campgrounds) needed us to design a kit folder that acted as a mini photo album, capturing these images in a way that was fun, contemporary and engaging. Lesson: It's not all snakes and dirt.
Promotional campaign for line of children’s backpacks, school gear, and clothing. The thought behind the design was to come up with something playful and dynamic but not to go overboard since the market was children ages 5 to 18. Pictured are a products folder, promotional tin, and hang tag.
This campaign is a classic example of "start-to-finish" marketing/design: 1) market study 2) concept and tagline 3) design. The single chess piece with company logo adorns the kit folder for maximum impact. The product brochure then carries that theme to include visual aids to quickly tell the story of what this company is and does.
Effective use of white space with a clean, stringent layout evokes professionalism and attention to details…crucial characteristics when it's imperative that what you're selling is time sensitive and "has" to be correct.
Another cost-effective way to compete, sell, and persuade. We picked a rich, textured, black stock to convert into standard kit folders, then applied labels. The contrast of colors and paper emulated what would have been a very expensive foil stamping job.
Wesley Theological Seminary
In and effort to breathe new, contemporary air into the vocation of theology, Wesley Theological Seminary launched a campaign to get their point across and needed a look that was fresh and vibrant while invoking peace and tradition. A very welcomed assignment.